Pascal Gärtner
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Pascal Gärtner

Product Designer in Berlin

Open for new opportunities: from initial vision to continuous evolvement of the product and design system. Both contract and long-term.

6 months ago

About

I'm a multidisciplinary designer searching for harmony in my work. I orchestrate immersive experiences that empower a company's values and you.

Contact

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Work Experience

2012 — Now
Designer at Freelance
Berlin

I've spearheaded an array of projects, contributing to every step of the design process: strategic planning, shaping a cohesive brand and product vision, ongoing product development, crafting a design system, and building a design team.

2022 — 2023
Berlin

I played a key role in shaping the design system. My primary focus was on creating tools for seamless collaboration across design software, web browsers, and teams. Aligned concepts with the company's broader vision, embraced new technologies, and mentored other designers.

2017 — 2021
Berlin

As Product Director, I engaged in every project phase, from strategising and designing to optimising and launching, delivering exceptional solutions to complex challenges. Additionally, I contributed to hiring decisions across functions.

2015 — 2017

I spearheaded the product design and strategy for the core product, overseeing everything from initial concept to final designs and continual development. Additionally, I managed and cultivated the design team.

2015 — 2016
Founder, Designer at FCKN BOLD

I led all design efforts, managing and building a team while simultaneously handling client interactions and project management responsibilities.

Projects

2022

ZEIT Online, one of the leading online publications, paired up with us to envisage a new kind of heartbeat that is behind every online publication: the comment section that fosters reader interactions and dynamic discourse.

The 6-week sprint began with a workshop transitioning into a continuous cycle of explorations in a collaborative environment. What came out was a concept that would enrich the commenting experience of ZEIT Online's diverse user base by providing them with the right tools to have their words in their language read, contributing to a more diverse and lively space.

The team consisted of an array of different functions, with me leading all design efforts at MAD.

2021

Code&Co serves as a crucial bridge connecting the spheres of tech, product, business, and finance. Leveraging their deep expertise, they distill intricate insights into digestible, actionable insights, empowering their global fund clients to focus on what's genuinely significant.

2021

Leading the design at MAD, we built a new online banking frontend for one of Germany's biggest banks, with over 20 million users.

The project was kicked off with a rapid-fire 8-week sprint to chalk out the major next steps in their digital evolution that'd surround three key areas. We worked side-by-side with design, developers and two of Sparkasse's stakeholders. The outcome was a validated design direction that served as the foundation for a continuous collaboration over the next three years. Over the course of this cross-discipline-teamwork we refined and expanded the design alongside a scalable and accessible design system, incorporating feedback from ongoing user testing and incorporating new features and functionalities.

2021

Themis is a digital learning platform on government-level. Europe's city administrations are stuck in Neuland with jarringly little support to prepare them for the digitalisation of governments and help them find their way through. Themis transforms all that land into an easy-to-use e-learning platform.

As we became one with the founders, we started executing on their vision, translating it into a brand, marketing site and product. Accessibility, ease of understanding and wayfinding played an integral part in the design process. The adaptable design system, that also informed the branding, acts on top as a gatekeeper that keeps barriers away which can arise from confusion. This way, users can focus solely on the learning part.

2020

Berlin's renowned public transit company, BVG, has a diverse set of commuters that use their services daily. Each one of them with their own needs and problems.

The assemble that covers all touchpoints form one consistent and accessible digital ticketing solution, wrapped in an adaptable design system that works across all platforms and in all environments. Everything that wasn't absolutely required to get from A to B or C was stripped away. Friction was further meticulously reduced by simplifying the tickt purchasing process and lowering the number of steps required to buy a ticket.

2019

Branding for Back. A modern collaboration and automation platform that enables internal service teams to manage all workplace requests on one intuitive platform.

2019
Ticket Vending Machine at BVG x Perspective

For a pilot project, we teamed up with BVG to design the interface for one of the two new vending machines that were installed in hundreds of trams. The design resembles BVG's ticket app—the app is already being used by many Berliners—to create a seamless experience across their various touch-points. Led all design efforts on this project.

2016

Created an extensive system to ensure a consistent look and feel across Nutanix’s entire spectrum of products. It also gives a thorough understanding of design strategy, from high-level principles down to component-level details.

2015

AskVodafone is one of a multitude of intranet platforms on which the Vodafone Call Centre Agents get their news and information. Lead design efforts, from initial on-site research to executing the newly developed vision.